000 03371nam a22004815i 4500
001 978-3-658-06470-9
003 DE-He213
005 20200420211752.0
007 cr nn 008mamaa
008 140704s2014 gw | s |||| 0|eng d
020 _a9783658064709
_9978-3-658-06470-9
024 7 _a10.1007/978-3-658-06470-9
_2doi
050 4 _aHD87-87.55
072 7 _aKCP
_2bicssc
072 7 _aPOL024000
_2bisacsh
082 0 4 _a338.9
_223
100 1 _aLienhard, Pierre.
_eauthor.
245 1 0 _aLegacy, Sustainability and CSR at Mega Sport Events
_h[electronic resource] :
_bAn Analysis of the UEFA EURO 2008 in Switzerland /
_cby Pierre Lienhard, Holger Preuss.
264 1 _aWiesbaden :
_bSpringer Fachmedien Wiesbaden :
_bImprint: Springer Gabler,
_c2014.
300 _aXX, 255 p. 21 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aEvent- und Impaktforschung
505 0 _aCorporate Governance & Corporate Social Responsibility -- Cultural and Societal Sustainability of Mega Events -- The Policy Makers for Mega Sporting Events.
520 _aThe UEFA European Football Championship 2008TM (EURO 2008) was the largest sports event ever organized in Switzerland. The host nations Austria and Switzerland emphasized the sustainability of the event. Through their analysis the authors argue that well-known principles of sustainability and policy were not uniformly implemented for the EURO 2008. Nonetheless, this book shows how, in Switzerland, a legacy was created through the implementation of corporate governance and social responsibility policies by UEFA, the Swiss Government and the Swiss Football Association. This book offers an unprecedented resource for sports practitioners and researchers. It provides a wealth of data based on the study of existing scholarly literature, key strategic and conceptual documents as well as exclusive interviews with high-level executives involved in the organization of EURO 2008. Contents Corporate Governance & Corporate Social Responsibility Cultural and Societal Sustainability of Mega Events The Policy Makers for Mega Sporting Events Target Groups Lecturers and scholars in political-, economical and sports science Practitioners in the fields of sport-, event-, marketing and project management, decision makers from sports governing bodies, the public authority The Authors Pierre Lienhard, Executive Master in European Sport Governance (at the Political Studies Institute of Paris (Sciences Po), France; Sports Business Professional, Switzerland. Univ.-Prof. Dr. Holger Preuss is Professor for Sport Economics and Sport Sociology at the Johannes Gutenberg University Mainz, Germany.  .
650 0 _aBusiness.
650 0 _aManagement science.
650 0 _aEconomic policy.
650 1 4 _aEconomics.
650 2 4 _aEconomic Policy.
650 2 4 _aBusiness and Management, general.
700 1 _aPreuss, Holger.
_eauthor.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783658064693
830 0 _aEvent- und Impaktforschung
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-658-06470-9
912 _aZDB-2-SBE
942 _cEBK
999 _c51330
_d51330