000 03368nam a22005775i 4500
001 978-94-6239-094-2
003 DE-He213
005 20200420211752.0
007 cr nn 008mamaa
008 141010s2014 fr | s |||| 0|eng d
020 _a9789462390942
_9978-94-6239-094-2
024 7 _a10.2991/978-94-6239-094-2
_2doi
050 4 _aHD28-70
072 7 _aKJMV6
_2bicssc
072 7 _aPDG
_2bicssc
072 7 _aBUS087000
_2bisacsh
082 0 4 _a658.514
_223
100 1 _aXu, Jun.
_eauthor.
245 1 0 _aManaging Digital Enterprise
_h[electronic resource] :
_bTen Essential Topics /
_cby Jun Xu.
264 1 _aParis :
_bAtlantis Press :
_bImprint: Atlantis Press,
_c2014.
300 _aX, 199 p. 2 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aFoundation of Digital Enterprise -- Technology Foundation and Talent Management for Digital Enterprise -- Digital Enterprise Strategy Planning and Implementation -- B2C Digital Enterprise: E-tailing -- E-Services -- B2B Digital Enterprise and Supply Chain -- Digital Platforms -- Digital Marketing and Advertising -- Digital Payment Systems -- Mobile Enterprise.
520 _aThis book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field: • Foundation of Digital Enterprise • Technology Foundation and Talent Management for Digital Enterprise • Digital Enterprise Strategy Planning and Implementation • B2C Digital Enterprise: E-tailing • B2C Digital Enterprise: E-Services • B2B Digital Enterprise and Supply Chain • Digital Platforms • Digital Marketing and Advertising • Digital Payment Systems • Mobile Enterprise Overall, this text provides the reader with the basics to understand the rapid development of digitization, facilitated by the dramatic advancements in digital technologies, extensively connected networks, and wider adoption of computing devices (especially mobile devices), as more and more organizations are realizing the strategic importance of digitization (e.g., sustainable growth of the organization, competitive advantage development and enhancement) and are embarking on digital enterprise.
650 0 _aBusiness.
650 0 _aEntrepreneurship.
650 0 _aManagement.
650 0 _aLeadership.
650 0 _aOrganization.
650 0 _aPlanning.
650 0 _aIndustrial management.
650 0 _aInformation technology.
650 0 _aBusiness
_xData processing.
650 1 4 _aBusiness and Management.
650 2 4 _aInnovation/Technology Management.
650 2 4 _aIT in Business.
650 2 4 _aManagement.
650 2 4 _aOrganization.
650 2 4 _aBusiness Strategy/Leadership.
650 2 4 _aEntrepreneurship.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9789462390935
856 4 0 _uhttp://dx.doi.org/10.2991/978-94-6239-094-2
912 _aZDB-2-SBE
942 _cEBK
999 _c51368
_d51368