000 03056nam a22005535i 4500
001 978-3-319-48544-7
003 DE-He213
005 20220801222030.0
007 cr nn 008mamaa
008 161122s2017 sz | s |||| 0|eng d
020 _a9783319485447
_9978-3-319-48544-7
024 7 _a10.1007/978-3-319-48544-7
_2doi
050 4 _aTL1-483
072 7 _aTRC
_2bicssc
072 7 _aTEC009090
_2bisacsh
072 7 _aTRC
_2thema
082 0 4 _a629.2
_223
100 1 _aFinkbeiner, Patric.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_959321
245 1 0 _aSocial Media for Knowledge Sharing in Automotive Repair
_h[electronic resource] /
_cby Patric Finkbeiner.
250 _a1st ed. 2017.
264 1 _aCham :
_bSpringer International Publishing :
_bImprint: Springer,
_c2017.
300 _aXXX, 346 p. 86 illus., 41 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aIntroduction -- Industry Background -- Literature Review -- Research Approach -- Participant Observation -- Qualitative research: semi-structured expert interview -- Quantitative research approach -- Conclusion -- Discussion.
520 _aThis book explores, describes and explains the predictors essential for the acceptance of social media as a digital platform to share professional knowledge in the field of automotive repair in Germany. It reports a rigorous literature review covering key elements of social media, knowledge management and technology acceptance studies. The book assumes a pragmatist approach and applies mixed methods in an exploratory sequential design, combining qualitative and quantitative methods to ensure robust collection and analysis of the collected data. Based on a survey on German automotive repair shops, the author provides a framework, for various stakeholders, to comprehend the motivations for knowledge sharing for automotive repair professionals in Germany. This book not only adds to the existing academic body of knowledge but also provides implications for industry and legislation on a European scale. .
650 0 _aAutomotive engineering.
_959322
650 0 _aAutomobile industry and trade.
_923699
650 0 _aSocial media.
_916011
650 0 _aTelemarketing.
_959323
650 0 _aInternet marketing.
_98886
650 1 4 _aAutomotive Engineering.
_959324
650 2 4 _aAutomotive Industry.
_933574
650 2 4 _aSocial Media.
_916011
650 2 4 _aDigital Marketing.
_959325
710 2 _aSpringerLink (Online service)
_959326
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9783319485430
776 0 8 _iPrinted edition:
_z9783319485454
776 0 8 _iPrinted edition:
_z9783319839677
856 4 0 _uhttps://doi.org/10.1007/978-3-319-48544-7
912 _aZDB-2-ENG
912 _aZDB-2-SXE
942 _cEBK
999 _c80325
_d80325