000 04142nam a22004575i 4500
001 978-3-031-02264-7
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008 220601s2009 sz | s |||| 0|eng d
020 _a9783031022647
_9978-3-031-02264-7
024 7 _a10.1007/978-3-031-02264-7
_2doi
050 4 _aTK5105.5-5105.9
072 7 _aUKN
_2bicssc
072 7 _aCOM043000
_2bisacsh
072 7 _aUKN
_2thema
082 0 4 _a004.6
_223
100 1 _aJansen, Bernard J.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_987899
245 1 0 _aUnderstanding User-Web Interactions via Web Analytics
_h[electronic resource] /
_cby Bernard J. Jansen.
250 _a1st ed. 2009.
264 1 _aCham :
_bSpringer International Publishing :
_bImprint: Springer,
_c2009.
300 _aXIII, 101 p.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aSynthesis Lectures on Information Concepts, Retrieval, and Services,
_x1947-9468
505 0 _aUnderstanding Web Analytics -- The Foundations of Web Analytics: Theory and Methods -- The History of Web Analytics -- Data Collection for Web Analytics -- Web Analytics Fundamentals -- Web Analytics Strategy -- Web Analytics as Competitive Intelligence -- Supplementary Methods for Augmenting Web Analytics -- Search Log Analytics -- Conclusion -- Key Terms -- Blogs for Further Reading -- References.
520 _aThis lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an overview of Web analytics, providing in essence, a condensed version of the entire lecture. The lecture then outlines the theoretical and methodological foundations of Web analytics in order to make obvious the strengths and shortcomings of Web analytics as an approach. These foundational elements include the psychological basis in behaviorism and methodological underpinning of trace data as an empirical method. These foundational elements are illuminated further through a brief history of Web analytics from the original transaction log studies in the 1960s through the information science investigations of library systems to the focus on Websites, systems, and applications. Following a discussion of on-going interaction data within the clickstream created using log files and page tagging foranalytics of Website and search logs, the lecture then presents a Web analytic process to convert these basic data to meaningful key performance indicators in order to measure likely converts that are tailored to the organizational goals or potential opportunities. Supplementary data collection techniques are addressed, including surveys and laboratory studies. The overall goal of this lecture is to provide implementable information and a methodology for understanding Web analytics in order to improve Web systems, increase customer satisfaction, and target revenue through effective analysis of user-Website interactions. Table of Contents: Understanding Web Analytics / The Foundations of Web Analytics: Theory and Methods / The History of Web Analytics / Data Collection for Web Analytics / Web Analytics Fundamentals / Web Analytics Strategy / Web Analytics as Competitive Intelligence / Supplementary Methods for Augmenting Web Analytics / Search Log Analytics / Conclusion / Key Terms / Blogs for Further Reading / References.
650 0 _aComputer networks .
_931572
650 1 4 _aComputer Communication Networks.
_987900
710 2 _aSpringerLink (Online service)
_987902
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9783031011368
776 0 8 _iPrinted edition:
_z9783031033926
830 0 _aSynthesis Lectures on Information Concepts, Retrieval, and Services,
_x1947-9468
_987904
856 4 0 _uhttps://doi.org/10.1007/978-3-031-02264-7
912 _aZDB-2-SXSC
942 _cEBK
999 _c86169
_d86169