Lye, Jason,
Prototype to profit / Lye Jason. - 1 online resource : illustrations (some color). - ACS in focus, 2691-8307 . - ACS in focus. .
Includes bibliographical references and index.
Ideation and Invention Tools -- Budgeting and Planning -- Business and Financial Funding -- Intellectual Property Basics -- Commercial Intellectual Property Strategies -- Marketing: "So What?" and "Who Cares?" -- Soft Skills for Successful Business Partnerships -- Decoding Business Legal Agreements.
"Prototype to Profit journeys taking an idea from conception to the marketplace. It's intended for scientists, engineers, and inventors who envision new products or services and seek business guidance. Patents, fundraising, problem solving, marketing, and partnering are discussed, along with examples of how SARS-CoV-2 has led to commercial pivots and evolved the way that business is conducted. Seasoned entrepreneurs highlight additional business insights via embedded video interviews."--
9780841299092
10.1021/acs.infocus.7e4010 doi
Technological innovations--Economic aspects.
Technological innovations--Marketing.
Technological innovations--Law and legislation.
New products.
HF5415.153 / .L946 2021eb
658.5/75
Prototype to profit / Lye Jason. - 1 online resource : illustrations (some color). - ACS in focus, 2691-8307 . - ACS in focus. .
Includes bibliographical references and index.
Ideation and Invention Tools -- Budgeting and Planning -- Business and Financial Funding -- Intellectual Property Basics -- Commercial Intellectual Property Strategies -- Marketing: "So What?" and "Who Cares?" -- Soft Skills for Successful Business Partnerships -- Decoding Business Legal Agreements.
"Prototype to Profit journeys taking an idea from conception to the marketplace. It's intended for scientists, engineers, and inventors who envision new products or services and seek business guidance. Patents, fundraising, problem solving, marketing, and partnering are discussed, along with examples of how SARS-CoV-2 has led to commercial pivots and evolved the way that business is conducted. Seasoned entrepreneurs highlight additional business insights via embedded video interviews."--
9780841299092
10.1021/acs.infocus.7e4010 doi
Technological innovations--Economic aspects.
Technological innovations--Marketing.
Technological innovations--Law and legislation.
New products.
HF5415.153 / .L946 2021eb
658.5/75