Prototype to profit / Lye Jason.
By: Lye, Jason [author.]
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Contributor(s): American Chemical Society.
Material type: 
BookSeries: ACS in focus: Publisher: Washington, DC : American Chemical Society, 2021Description: 1 online resource : illustrations (some color).Content type: text Media type: computer Carrier type: online resourceISBN: 9780841299092.Subject(s): Technological innovations -- Economic aspects | Technological innovations -- Marketing | Technological innovations -- Law and legislation | New productsDDC classification: 658.5/75 Online resources: Click here to access online Includes bibliographical references and index.
Ideation and Invention Tools -- Budgeting and Planning -- Business and Financial Funding -- Intellectual Property Basics -- Commercial Intellectual Property Strategies -- Marketing: "So What?" and "Who Cares?" -- Soft Skills for Successful Business Partnerships -- Decoding Business Legal Agreements.
"Prototype to Profit journeys taking an idea from conception to the marketplace. It's intended for scientists, engineers, and inventors who envision new products or services and seek business guidance. Patents, fundraising, problem solving, marketing, and partnering are discussed, along with examples of how SARS-CoV-2 has led to commercial pivots and evolved the way that business is conducted. Seasoned entrepreneurs highlight additional business insights via embedded video interviews."-- Provided by publisher.
American Chemical Society, ACS In Focus eBooks - 2021 Front Files.
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