STRATEGIC BRAND MANAGEMENT:CREATING AND SUSTAINING BRAND EQUITY LONG TERM
By: KAPFERER, J.
Material type:
BookPublisher: NEW DELHI Kogan Page 2008Edition: 2.Description: 443p.,3x15Cms.ISBN: 8175541691.DDC classification: 658 K174
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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CENTRAL LIBRARY | 658 K174 (Browse shelf) | Available | 086892 |
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