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Product Variety in Automotive Industry [electronic resource] : Understanding Niche Markets in America / by Marco Guerzoni.

By: Guerzoni, Marco [author.].
Contributor(s): SpringerLink (Online service).
Material type: materialTypeLabelBookSeries: SpringerBriefs in Business: Publisher: Cham : Springer International Publishing : Imprint: Springer, 2014Description: XI, 63 p. 1 illus. online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9783319019079.Subject(s): Business | Market research | Management | Industrial management | Production management | Automotive engineering | Industrial organization | Business and Management | Innovation/Technology Management | Industrial Organization | Automotive Engineering | Market Research/Competitive Intelligence | Operations ManagementAdditional physical formats: Printed edition:: No titleDDC classification: 658.514 Online resources: Click here to access online
Contents:
Introduction -- Chapter 1: Variety in the Automobile Industry -- Chapter2: The Economics of Variety -- Chapter3: Empirical Analysis -- Conclusion.
In: Springer eBooksSummary: This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.
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Introduction -- Chapter 1: Variety in the Automobile Industry -- Chapter2: The Economics of Variety -- Chapter3: Empirical Analysis -- Conclusion.

This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.

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