Marketing Management:Text and Cases
By: Lal,Rajiv
| Quelch,John.A | Rangan, Kasturi .V.
Material type: 
BookPublisher: New Delhi Tata McGraw Hill Description: p.812.ISBN: 9780070603950.Subject(s): Marketing Stratergy | Management | MarketingDDC classification: 658.8 L193M
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CENTRAL LIBRARY | 658.8 L193M (Browse shelf) | Available | G03862 |
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| 658.8 K95 PRINCIPLES OF MARKETING | 658.8 K95M Marketing Management | 658.8 L153 PRODUCTION SYSTEMS ENGINEERING | 658.8 L193M Marketing Management:Text and Cases | 658.8 L642 SALES ENGINEERING | 658.8 L749 SHOPPER, BUYER AND CONSUMER BEHAVIOR:THEORY AND MARKETING APPLICATIONS AND PUBLI | 658.8 L869 Services Marketing: People, Technology, Strategy |
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